วันศุกร์ที่ 27 เมษายน พ.ศ. 2555

Generation Y Finds Diminishing Returns on Promises for Future

PHILADELPHIA (Source: By Alfred LubranoThe Philadelphia Inquirer (MCT) — Throughout the presidential campaign, each of the candidates has invoked the American Dream.

The venerable notion that hard work leads to prosperity — and that every generation does better than the previous one — has long been a rallying cry that tells us who we are and pulls us forward as a nation.


But for young people these days, the American Dream is imperiled.
A forever-altered economy, combined with a seemingly unending recession, is impeding the path to adulthood and prosperity for the “millennial generation” — about 80 million people ages 18 to 34.
Young adults struggle with the high unemployment rates and with unprecedented levels of college debt.
High school graduates and dropouts face lives of diminishing prospects; college graduates clutch somewhat sturdier umbrellas against the storm.

Although college has never been more vital to success, degrees aren’t worth what they were a generation ago: There are 80,000 bartenders in America with bachelor’s degrees.
“I was the first in my family to go to college, and it made me feel invincible,” said Alyssa Snavely, 31, an unemployed Philadelphia resident with a psychology degree from Temple University.
“Then I was laid off from a medical-caseworker job. Now, I’m going for jobs like snack-bar attendant and not getting them. Seriously. I get a little scared.

“Maybe my generation expected too much, but are we not supposed to expect anything?”
Like a water-main break that shows just how weak the infrastructure below the street is, the recession blew a big hole in the economy, exposing the underlying cracks that have developed in the past 30 years.

Globalization and new technologies have shifted much of the U.S. economy from the production of vital goods to a service-based collection of jobs like selling clothes, foaming milk for coffee, and tending to the hygiene of the elderly.

Years of swamp-stagnant wages and the systemic erosion of unions — which historically bumped the working class up a notch or two — have taken their toll. Men with only high school diplomas in 2010 actually made less money than their counterparts in 1980: $30,000 vs. $39,750 in annual salary adjusted for inflation, according to calculations by Demos, a New York nonpartisan think tank.
In previous generations, a blue-collar job could easily propel a family into the middle class — with a house, a yearly vacation, and the chance to eat steak in a restaurant on a Saturday night.
But all that is infinitely harder these days for people facing what Yale University economic-policy expert Jacob Hacker calls “immobile social mobility, and the most uncertain economic conditions in decades.”
While U.S. unemployment is 8.2 percent, unemployment for 20- to 24-year-olds is 13.2 percent.
Since 2010, just 54 percent of young adults ages 18 to 24 have been employed, the lowest level since 1948, when the government began keeping track, federal data show.
Unlike their parents, millennials — also called Generation Y — are starting out with greater responsibility for their own health insurance and retirement. Young adults, in fact, remain the most uninsured group in the United States.

And if they decide to go to college, millennials must face a new reality.
As devalued as diplomas are, they’re also infinitely more expensive to attain. In the past three decades, tuition and fees have tripled (after adjusting for inflation) for all public and private nonprofit colleges and community colleges.

(EDITORS: BEGIN OPTIONAL TRIM)
Meanwhile, the federal Pell Grant, which in 1980 paid for 69 percent of a public four-year education, covers less than one-third today.

Making college more expensive are states now yanking dollars from public four-year colleges and community colleges, where the bulk of American students matriculate, education experts say.
At the same time, colleges are spending more on upgrading their campuses to attract students.
(END OPTIONAL TRIM)

The result: Students have to borrow a lot of money. Along with their diplomas each May, two out of three graduates are handed a staggering load of student-loan debt, averaging $25,250 — the highest in U.S. history.

Like mortgages lugged around for life, the total cost of all student loans is nearing $1 trillion, exceeding all U.S. credit-card debt. And unlike credit cards, student loans can follow you to the grave and can’t be discharged in bankruptcy.

“By the time I’m done with law school, I’ll have $170,000 in debt,” said Mac Robertson, 26, a third-year student at Rutgers School of Law-Camden, who lives in Haddon Heights, N.J. “That’s a heavy load. It’s impossible not to feel trapped.”

The only thing more onerous than student debt is student debt without a diploma. That worst-of-all-worlds scenario constitutes everyday life for many of the unfortunate 43 percent of all four-year college students who start school but never complete it.
Even for those who graduate, loans aren’t easy to pay back. That’s because finding decent-paying work these days is “a disaster,” according to St. Joseph’s University sociologist Maria Kefalas, an expert on the effects of the recession on millennials.
“Parents … are calling each other, asking if they know of any jobs for their kids,” she said. “But for legions of college kids, there’s nothing. What’s distinctive is that so many kids with good college credentials can’t get jobs.
“Graduates move into their parents’ basements after spending $200,000 for a degree. This economy is a game-changer.”

Living at home is becoming more commonplace for late-launch young people compelled to curtail dating and postpone marriage, children and all that it means to be an adult. Meanwhile, Mom and Dad must be financiers, hoteliers and cheerleaders, as many parents sacrifice their own financialwell-being to keep this generation afloat until it can advance on its own.
(EDITORS: BEGIN OPTIONAL TRIM)

More and more jobs — even if they’re true blue-collar like auto repair — will require some kind of college or postsecondary training, said Anthony Carnevale, director of the Georgetown University Center on Education and the Workforce. “The only thing more expensive than going to college is not going,” he said.

“Kids are damned if they do, damned if they don’t.”
Last month, a group of millennials known as the Young Invincibles kicked off a two-month, 18-state bus tour called “Campaign for Young America.”
With an eye toward the presidential election, the Gen Y lobbyists are looking to push the candidates to address unemployment, debt, and tuition. Their message: Youthful promise cannot be choked off before it is ever realized.

Lately, the economy has been showing nascent signs of improvement. But for so many young people, what’s ahead, at least in the near term, appears to be a rugged road.
(END OPTIONAL TRIM)

“It looks like this is the first generation in America worse off than the previous one,” said University of Pennsylvania sociologist Frank Furstenberg, director of the MacArthur Foundation’s Network on Transitions to Adulthood.
Not everyone agrees. “To say they’re worse off is a bit overwrought,” said Ohio State University economist Randall Olsen. Still, he acknowledges, “young people are facing an absolutely horrible labor market.”

Nevertheless, Olsen and others say, it’s premature to predict how a generation whose oldest members are not yet 35 may fare. Anything can happen, and their story is far from over.
Regardless, Furstenberg continued, “one of the most dramatic changes of this generation vs. others is this: It’s a longer haul to becoming an adult. And I can’t see this pattern changing in the near future.”
(EDITORS: STORY CAN END HERE)
(EDITORS: BEGIN OPTIONAL TRIM)

Laura Wesolowski has problems Big Bird never warned her about.
Back in Cleveland where she grew up, Wesolowski — 29, educated, and unemployed — would watch “Sesame Street” and infer that she was promised certain things, such as a stable future, if she studied hard.

“We had faith, even from a puppet,” said Wesolowski, conscientious and amiable. “Everyone knew Big Bird was cheering you on.”

After graduating with honors and two bachelor’s degrees in 2005 from the University of Mount Union in Ohio, Wesolowski served in the Peace Corps, then graduated last year with a master’s degree in public administration from Penn’s Fels Institute of Government. Despite her accomplishments, Wesolowski searches fruitlessly for work and lives on food stamps in South Philadelphia. She owes $100,000 in student loans
.
Along with Big Bird, Wesolowski’s blue-collar parents offered support, falling into poverty to pay for Catholic schools that kept her out of the raucous city system.
At last count, Wesolowski had applied for more than 250 jobs, from government service to boutique clerk to waitress. She had two phone and three face-to-face interviews that went nowhere.
“It’s stressful because my debt will grow exponentially,” she said. “It’s affected my ability to have relationships. I can’t afford to go out.”

To fill time and a desire to be involved, Wesolowski volunteers with Occupy Philly, which attracts angst-driven young people who believe the system isn’t working for them. On a recent evening, she helped run a meeting at the Friends Center in Philadelphia’s Center City area.

Poised and diplomatic, Wesolowski gently guided a group of Occupy people through a tricky thicket of issues centering on a perceived racial slight among members.
Afterward, she talked about her parents and the expectations that have followed her since childhood.
“My parents’ hopes are in me, and I feel I’m letting them down. My generation wants to succeed, and given the chance, we could shine. But so many things are holding us back.”
(END OPTIONAL TRIM)

The coddled generation. That’s the name that has been hung on millennials.
Their parents hovered, scooped up falling children before they ever hit the ground, conferred awards and ice cream, not for winning, but just for showing up.
Preaching from the baby boomer and Generation X handbooks, parents told their darlings they could be whatever they wanted:

“Play the game appropriately, go to XYZ State University, and, poof, there’ll be a good, white-collar job out there,” said Peter Cappelli, management professor at the Wharton School of the University of Pennsylvania. “But nowadays, that’s true only for a small, and getting smaller, section of the workforce.”
The young usually get hurt in recessions, since it’s hard to launch a boat in a monsoon. But this one has been unusually severe, said Paul Harrington, director of the Center for Labor Markets and Policy at Drexel University. “You’d be hard-pressed to find a post-World War II downturn of this magnitude and duration.”

Whether jobs are scarce because they’ve been outsourced in Asia; they’re temporarily (or permanently) lost to the recession; or retirement-resistant baby boomers are clinging to their office desks like lifeboats in a raging sea, many millennials are mal-employed — compelled to work in jobs for which they’re overqualified, Harrington said.

In fact, a recent survey reveals that only half of recent college graduates are in jobs that require a college education, according to Carl Van Horn, director of the John J. Heldrich Center for Workforce Development at Rutgers University.

As the economy improves, “we’ll be hiring college graduates mainly because they can read, write, and do math,” said University of Wisconsin economist Timothy Smeeding. “Anyone with health and tech degrees will do OK.
“The rest, I don’t know about.”
(EDITORS: STORY CAN END HERE)

Not everyone sees doom and gloom. Economists like Princeton University’s Cecilia Rouse have confidence that the U.S. economy will rebound robustly for millennials. “The benefits of college are still high,” she said, “and I’m optimistic in the longer term.”
And, some experts say, the cream who graduate from the best colleges with well-off families to support them will, as always, rise to live milk-and-honey days.
But enough damage has been done to hurt even the brightest millennials.
For example, job training has been reduced, said Wharton’s Cappelli. In the past, blue-collar kids could find apprenticeship programs, while college kids joined a corporation and were placed in management training. Not so much anymore.

In 1979, companies spent $20 billion in job training. Today, it’s closer to $6 billion (in current money), according to the National Employment Law Project.
Overall, experts like Penn’s Furstenberg believe, America stopped investing in education and human capital, while allowing the minimum wage to stagnate and wages in general to be inert.
From the end of World War II to 1973 — the most prosperous time in American history — family income grew 2 percent to 3 percent a year. Then the up escalator stalled, economists say, with most of the wealth concentrating at the top one-tenth of 1 percent.
What’s resulted is a greatly unequal society, with a squeezed middle class and a working class in tatters.

If and when young people begin to get jobs commensurate with their education level, they’ll have paid a steep penalty known as economic scarring — as much as 20 percent in lost wages over a lifetime, experts say. Employers typically lower salaries when applicants outnumber positions. When the economy recovers, those who entered the workforce during a recession never catch up.
Along with potentially lower pay, this generation also faces reduced wealth, notes Mark Zandi, chief economist with Moody’s Analytics, an economic-consulting firm. “Their parents may not bequeath as much as parents of other generations did,” Zandi said, “because they’re living longer and need that wealth for themselves.”

He emphasizes that the script is not completely written for millennials, who will have years to try to right themselves. But, he acknowledged, “it’s as difficult a time for 20-year-olds since the Great Depression.”
(EDITORS: STORY CAN END HERE)
The history boys are adept at telling you what has happened in America. What they can’t say is what’s next.

Benjamin Landau-Beispiel, 23, and Eric Augenbraun, 24, both graduated from Philadelphia’s Masterman High School in 2006, where they became friends and fostered a love of history.
Landau-Beispiel went on to Harvard University, where he graduated with a 3.5 grade-point average; Augenbraun went to Penn and graduated with a 3.7.

Between them, their educations cost nearly $400,000. But now, Landau-Beispiel is a janitor in a synagogue in Roxborough, while Augenbraun is a chess tutor for elementary-school kids and does research for a national political journalist.
Landau-Beispiel makes enough money to pay his phone bill. He lives in East Falls with his mother, Susan Landau, a psychotherapist. Augenbraun, who shares a Philadelphia apartment with a friend, earns $12,000 a year.

Both worry that going on to earn their doctorates in graduate school, where they would be met with a glut of history Ph.D.s, would cost them more money and land them in the same situation they’re in now.

On a quiet Sunday, Landau-Beispiel scrubs toilets, then turns on a giant Titan vacuum cleaner in the Mishkan Shalom community room. Thin and bearded, the young man affixes headphones to his ears and listens to a lecture on Karl Marx by historian Moishe Postone. Landau-Beispiel is creating his own no-tuition graduate school — absorbing recorded lectures, reading history books, interacting with local professors.

“People of my generation are having a harder time,” said Landau-Beispiel, who graduated from Harvard debt-free, thanks to scholarships and his parents’ help. “And I don’t see a lot of things getting better on their own.”

After Harvard, he applied for, among other things, a job with Philadelphia Teaching Fellows, which trains recent college graduates to teach in high-need schools. “But they didn’t take me,” Landau-Beispiel said, “which was demoralizing.”
He was unable to get other jobs he tried for in teaching and at nonprofits. So now he’s figuring out the next move.

“I don’t want to be a janitor forever, but I don’t mind having time to read on my own,” Landau-Beispiel said. His mother says that she’ll continue to help him: “I’m glad I can provide him a place to live while he does his self-styled learning.”
Augenbraun, who still owes $20,000 for his degree, worries that he’s not further along in life. “Your parents invest so much in your education, and nothing works out. It’s demoralizing,” he said, echoing his friend’s frustration.

The son of a lawyer and a nursing instructor, Augenbraun has applied for at least 100 jobs — “any job that looked like something I can do,” but nothing has developed.

On a recent afternoon, Augenbraun, his reddish hair already thinning, guides 13 mostly fourth graders through the mysteries of chess at Shady Grove Elementary School in Ambler.
“In the opening of a game,” he said, “the most important thing is getting your pieces out. We call it development.”

It’s a good metaphor for getting launched into the work world — and being stymied from starting.
Augenbraun believes that he and his generation may have been misled about what to expect from life.
“The good schools project this image that if you have our degree, it’s a ticket to any job you want — which is obviously total (nonsense),” he said. “I don’t think I was properly informed of the negative side to all this.”

Then, referencing the poor circumstances he and Landau-Beispiel find themselves in, Augenbraun added: “If this is what it’s like for people who go to the best colleges, how is it for everyone else?”
(EDITORS: STORY CAN END HERE)
Afternoons in Philadelphia’s Port Richmond neighborhood can drag on.
Those growling pit bulls from across the street never seem to stop fighting. And in the dark living room of the house where Amanda Knauss, 21, lives with her grandmother and brother, the constantly running television offers noise and light, but little else.
Knauss would like to be a pediatrician because she loves children. But that dream seems hopelessly distant.
“I sit here doing the same thing over and over, and nothing is coming up,” said Knauss, whose blue eyes are framed in black-rimmed glasses. She talks tough and has multiple piercings and tattoos, but she’s an attentive and quiet young woman.

One of seven children from a low-income Irish family, Knauss graduated from Stephen A. Douglas High School in 2007. Hewing to a commonsense code she developed after witnessing a lifetime of strife and bother, Knauss bucked local trends by avoiding drugs and single motherhood.
Still, Knauss always felt that she should move ahead, so she went to Lincoln Technical Institute in West Philadelphia, a for-profit school, to become a medical assistant. A high school teacher with a soft spot for Knauss had urged her to try.

She earned a diploma after a year, but didn’t get certified because she failed a final test. Knauss can retake the test, but it costs $100, and that’s way out of her reach.
Beyond that, she owes $8,000 in student loans, a debt that may as well be $80,000. These days, she makes pocket money helping an elderly woman, not enough to pay her debt.
Finding a decent-paying job has been impossible, and Knauss isn’t sure what she’ll do. “I get so mad,” she said. “I want to pay my own bills.”
Knauss’ grandmother, who’s 67, disabled, and receiving food stamps, tells Knauss stories about the way things once were: “Back in the day, there were jobs,” Knauss imparts her grandmother’s wisdom, as though recounting tales of an impossibly lush and lucky time.
With a combination of unvarnished earnestness and magical thinking, Knauss said things will work out: She’ll somehow get the $100, become certified, then go on to college, conquer organic chemistry and medical school, then finally become a baby doctor.
“I have no doubt I can do it,” Knauss said in the dark, by herself, in the middle of an endless afternoon in Port Richmond. “No doubt at all.”
(EDITORS: STORY CAN END HERE)

In February, presidential candidate Rick Santorum labeled President Barack Obama “a snob” for saying that young people need to go to college.
Jeff Strohl, director of research for Georgetown’s Center on Education and the Workforce, believes that generational survival, not snootiness, informs the president’s plan.
In 1970, 25 percent of all U.S. jobs required some college education, Strohl’s research shows. Today, it’s 59 percent.
By 2017, Strohl predicts, job growth will be well along the road to recovery. And by 2018, 63 percent of jobs will require some college-level education.

“A restructured economy demands more post-secondary education,” Strohl said. “And we’re not keeping up.”
Thirty percent of people 25 and older had bachelor’s degrees or higher in 2010, census figures show. An additional 9 percent had associate’s degrees.

In these tough times, young people need to go to college — not because it pays so much, but because high school graduates earn so much less, said Tamara Draut, vice president of Demos, the think tank.
Economists calculate that a college graduate makes about $1 million more in a lifetime than a high school graduate.
The Obama administration sees community colleges as filling in the gap. But community colleges are in crisis, with overcrowded classrooms and low graduation rates.
Others try to get certificates or degrees at for-profit colleges. But many such institutions have enormous tuitions — sometimes twice that of nonprofit schools — and low graduation rates.
For high school graduates, it’s vital that they get to some form of post-secondary education to earn a certificate or degree, experts say. Not necessarily a diploma from Stanford. But something.
Certificates are no small thing. Nearly 30 percent of people with postsecondary licenses or certificates earn more than the average bachelor’s recipient, according to the Harvard Graduate School of Education.

For students attending four-year colleges, what’s needed is an intervention, of sorts, said Van Horn of Rutgers. Someone needs to step in when a sophomore is taking lots of philosophy or poetry classes to advise her to pick courses that will get her a job.

What can’t happen anymore, experts insist, is a baby-boomer-inspired ideology that encourages young people to drift through college without a plan.
“ ‘Follow your bliss?’ ” said Barbara Ray, a researcher, author, and millennials expert with Furstenberg’s Transitions to Adulthood group.

“Are you kidding me? These kids will be following their bliss right into debt. I’m not sure they realize this is a high-stakes game, but we are still playing by the old rules.”
Ray says we’re facing a do-it-yourself economy in which people will battle school debt, constantly change and reconfigure their jobs, find a way to educate their children and to finance their own old age.
Starting right now, millennials should learn to lower their expectations.
“They’ll be taking their second-choice jobs, not their first,” Van Horn said. “Many won’t have economic success, and they’ll have to redefine what they need to be happy.
“Or they’ll be very unhappy.”

Ray agrees. “Young people are bright and optimistic,” she said, “but they’re heading into very heavy head winds, and I don’t think they’ve realized it quite yet.
“They think things will work out. But I’m not so sure they will.”
(EDITORS: STORY CAN END HERE)

Basketball makes sense. Dribble, set, shoot. One thing follows another in a logical progression.
The game can be a salvation, and for Cahlin Spearman, it’s good that something in his life is simple.
The 27-year-old from Philadelphia’s West Oak Lane neighborhood has had it tough. No father, harsh neighborhood, a pitiless beginning.

Still, he made straight A’s in high school. He worked hard in school because his neighborhood offered few savory choices.

“Being a young black man, people are not necessarily going to give you a chance,” he says. “And no one’s going to put faith in someone without qualifications.”
So Spearman got some.

He graduated from Indiana University of Pennsylvania and, last year, got his master’s in education from Lincoln University in Philadelphia. Spearman works as a health and gym teacher at a West Oak Lane charter school and is looking to earn a doctorate in psychology. His only worry is increasing his student debt load from $60,000 to $90,000.

While Spearman likes teaching, he fancies himself an entrepreneur: He wants to open a 24-hour basketball gym so he can make money and work with disadvantaged children.
Growing up, he had always heard that all you needed to get ahead was a college degree.
But as a graduate searching for work, Spearman quickly realized that that was outdated information.
“Who knew college wasn’t enough?” he said. “Who knew a master’s wasn’t enough? I had never read the fine print, and that fine print is crazy. It tells you that every degree has its limitations.”
Spearman says his grandmother worked as a secretary for an insurance company for 30 years. She has a pension now and pays all her bills.

But, he said, “everything has changed, and there’s more competition. It makes it harder for me. But that’s why I keep getting more educated.”
On a recent day, Spearman was at a park near his home teaching some neighborhood kids the finer points of shooting.

On the court, it’s all smooth pivots. If only life were that way.
“You just have to scrap and claw and find a way,” Spearman said. “It’s got to get done.”
(EDITORS: STORY CAN END HERE)

Lithe and tall, Kat Richter, 26, counts out a rhythm: “Five, six, seven, eight!”
Seven tiny girls and one boy obediently stomp out a tap-dance routine in front of a huge mirror in a Trevose, Pa., dance studio. They giggle and fuss as Richter corrects their errant moves. Times may be tough, but little kids still dance.
Richter has cobbled together three dance-instruction jobs like this one. The South Philadelphia woman, who lives with her parents, attended Oxford University in England and has a graduate degree in dance anthropology from Roehampton University in London.
Her plan was to teach anthropology and to make a living as a writer, but she hasn’t gotten anywhere. Instead, she gives little girls a chance to wear leotards and spiffy black shoes, and blogs about her life.
With a relative’s help, she’s managed to reduce her student debt to $10,000.
“This is not what I had dreamed of,” Richter said, relaxing with her mother one day in a Philadelphia cafe. “I’ve invested huge amounts of time and energy and financial resources into my education, and this is the best I can find. I did what I was supposed to do. Yet I don’t own a car, and I don’t have health insurance.

“In some ways, my generation was entitled. I think the coddling happened in high school for me. We didn’t have to work that hard. Then we came out into the real world, and it’s been an eye-opener.”
Richter’s mother, Deborah, a community activist, is a normally positive person who throws Oscar parties, complete with a red-plaid carpet. But she’s worried.

“Kat and my husband and I — we did everything right,” Deborah said. “We tried to teach her and her brother to find fulfilling jobs that were also good for the world. Now, neither has health care. It’s difficult as a parent to see they have to choose between getting a job that’s their passion and doing something just to get health care.

“Our vision for our kids has changed. I see them as having to wait longer for their dreams to come true.”
Richter’s father, Stephen, a ship’s pilot who docks boats when they reach port, is unhappy about millennials’ lot.

“Everybody is either sacrificing or not fulfilling their dreams,” he said. “They worked hard, and it’s still not enough to ensure financial well-being.
“The deck is stacked against these kids.”

Consumer Trends in the Savory Snacks Market in Italy, 2013

Dallas, TX -- (SBWIRE) -- 04/04/2012 -- This report provides the results for the Savory Snacks market in Italy from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary
Why was the report written?
Marketers in the Savory Snacks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Savory Snacks market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
The weak Italian economy has led consumers to evaluate their consumption habits in most CPG categories, particularly Savory Snacks which are considered occasional treats. Lack of consumer spending has resulted in declining consumption, whilst the retail market has been characterized by an increased amount of discount and own-brand products. However, the Italian economy is showing some signs of improving. As consumer confidence increases proportionally to economic recovery, consumer trends in Italian Savory Snacks market will be directly affected.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope
- Consumer survey data for the following specific categories: the Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks markets.
- Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
- Volume shares in 2011 for brands and private label sales tracked by the survey.
- Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy
- Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
- Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights
- While Older Consumers are the most valuable age group in the Savory Snacks market in Italy with a 23% value share, this is achieved through sheer weight of numbers as they account for 32% of the population. While marketers may wish to target the largest consumer group in the country, they should beware their below average consumption.
- Not only do a significant proportion of Italian consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success. However, it should be noted that trends in the Italian market are weaker than those recorded in other European markets such as France and Germany.
- While private label penetration is relatively high in categories such as Popcorn and Meat Snacks, only 8% of the volume of Potato Chips products distributed is private label. As the most valuable category in the Savory Snacks market retailers should be expected to increase their investment in this category, particularly given the fragmented nature of the Potato Chips market.

Backup as a Service: Unearthing the Most Practical, Web-based DR Solutions


by Nick Mueller
Disaster recovery (DR) has been a concern for IT teams as long as businesses have relied on computers. The issue now in 2012 is that many of the techniques for delivering DR, such as tape backups, hot sites and bare metal restores have their roots in technologies that are rapidly becoming irrelevant. Virtualization, ubiquitous broadband connections and a more distributed data footprint have given rise to new requirements and recovery options.
Online or “cloud” backup solutions that provide continuous data protection are the IT industry’s response to these developments. The available solutions vary widely. Individuals and very small businesses can use low-cost consumer grade services to automatically back up their files and share them between connected devices, for as little as $5 a month. Large enterprises tend to build their own data centers or use colocation facilities for continuous replication, failover and disaster recovery over dedicated connections. This is usually referred to as a “private cloud.”
Mid-sized firms, those with approximately 20 to 2,000 employees and usually fewer than 10-person IT teams, require a different approach. Since they lack the resources of large enterprises, they need something that combines the ease of consumer online backup services, but with enterprise-grade features. For example: the ability to back up servers, storage arrays, PCs, laptops, mobile devices and all the associated data types. Requests to restore data might include anything from a single email to an entire data center, so being able to centrally manage the entire backup and restore process is important. And those processes should be secure, auditable, and the backups themselves should be backed up.
The best way for a mid-sized firm to obtain this is to find an online backup and recovery vendor that delivers Backup as a Service (BaaS). Below are the three essential elements of the best enterprise-grade online backup solutions.
Data Granularity 
Not all recoveries are the same, so the backup system needs to accommodate all possible scenarios. The most common recovery request is for a single file that has been lost, accidentally deleted or corrupted. The next most common recovery request is for the recovery of an individual file directory or server. Virtualization, RAID and local data replication systems reduce the need to perform complete restores, but they are still sometimes necessary. The least frequent, but most catastrophic, recovery involves an entire data center site. This scenario is mostly often caused by a natural disaster.
A recovery solution must be able to address all of these scenarios with an understanding of the likelihood or frequency of occurrence as well as the business impact. The recovery time objective (RTO) and recovery point objective (RPO) will vary by an organization’s needs and there is a tradeoff between cost and higher recoverability. This means it is important to set the appropriate RTO – how long it takes to execute a recovery - and RPO – how current the data restored must be - for each type of device, data and location.
Shorter RPOs – for example, continuous replication, as opposed to nightly backups – demand greater server and network resource utilization during peak usage periods, so it’s not always practical to minimize the RPO and RTO for every data source. A customer order transactional database typically requires a much shorter RTO and RPO than an individual employee’s workstation. Industry surveys have shown that while approximately 70 percent of mid-size organizations have an RTO of 12 hours or less, only 35 percent of those companies met their RTO consistently.
No On-Premise Appliances 
The level of data protection offered by the best enterprise-grade online backup vendors is so good, there’s no logical reason to maintain a disk backup appliance in an often crowded SMB server room or data center. Using a backup appliance as a second disk array for on-site backups while, at the same time, functioning as the organization’s gateway to the cloud creates a single point of failure with all the associated risks.
In a failure scenario, the failure of the appliance also results in the inability to access even a single file of backup data in the cloud. This is due to the proprietary nature of how appliances and their bundled software handle backups and transmit data to the cloud. High levels of built-in redundancy are prevalent in the IT industry precisely to avoid scenarios such as this, but with on-premise cloud gateway solutions, fail-safe redundancy comes at twice the price since the only way to protect against a failed appliance is to own two appliances.
One of the advantages of backing up data online in the cloud is not having to buy, install, manage, and update hardware. Enterprise backup and data recovery solutions that are delivered as a service eliminate the single point of failure issue and provide access to backup data through a web browser. Your data, and the recoverability of the data, is protected — even in cases where the primary data center is without power or has been destroyed by a disaster such as a tornado.
Client-Side Flexibility 
A critical aspect to choosing an online backup and disaster recovery solution is how to integrate it with an existing on-site backup system. The most practical approach is to use a solution that has little or no client-side footprint or requirement such as heavy agents, local appliances or recovery servers; this makes things easy since the online backup not only doesn’t have to integrate but also becomes another layer of protection. Once they’ve gotten used to the powerful features true enterprise-grade online backup provides, some businesses may decide they don’t even need a local backup copy.
Here are the specific benefits a winning solution should provide:
  • Multiple Platform Support. Files should restore to any platform, not just a duplicate of the server that created it; this provides flexibility in upgrading systems or using alternate equipment at a DR location. 
  • Ease of Set Up. The backup agents, once installed, should be able to be configured with just a few clicks. The only configuration required involves determining what data is being backed up, and when should the backup run. 
  • Browser Access. Both administrators and users should be able to access the backup through a browser rather than a specialized interface. 
  • Ease of Restoration. Single files and folders should be able to be restored by just dragging them from backup, through a web browser, onto the workstation or server. Restoring servers should be as simple as mounting the drive from backup. 
  • Self-Restoration. End users should be able to restore their own files from the remote location, through a web browser, without having to involve IT. 
  • Lightweight Agents. To minimize disk and CPU load, as well as network traffic, any software agents should be lightweight. The agent’s main purpose is to detect any changed files or blocks of data and send them to backup at the appointed time. 
  • Automatic Validation. The DR service should include immediate verification of all backups when they occur, copying those backups to multiple servers or locations for added reliability, and regular byte-by-byte checks on the backed up data to ensure it will restore properly.
These are the elements and features to look for in an online backup and disaster recovery service. Of all the companies offering solutions in the DR space, no two are identical; the key is to make sure that the solution you chose will meet the particular business requirements of your organization. Done right, Backup-as-a-Service is a secure, scalable way to protect critical enterprise data and ensure business continuity under any circumstances.
Nick Mueller, who has been writing and telling stories about technology via blogs, social media and content marketing since the days when the BBS reigned, is a corporate reporter for Zetta (Sunnyvale, CA). www.zetta.net

How To Protect The Big Data Archive


How To Protect The Big Data Archive

Your big data disaster recovery strategy must consider size, cost, and the unpredictable, but inevitable, need to access old data.
Protecting a big data archive is different than protecting big data analytics--or it should be. While both types of big data are, well big, big data archives typically have the larger capacity. Full backups are not an option (too much data), and a disk-only backup strategy may not be realistic (too expensive). Big data archives must have data protection embedded into the architecture, as the data sets are too large to run a separate process.
As we discussed in a recent column big data archive environments are storing dozens of petabytes of content, often video, audio, or images. That content can sit idle for years and then a portion of it becomes active, triggered by some event, for a period of time. A common example: When celebrities die or get into trouble, video and photos from their past (that were infrequently accessed) become heavily requested. The size of these environments makes backup almost impossible, but the likelihood of accessing that data makes protection a top requirement.

The challenge presented by the data set's size and access pattern is such that creating a disk-only archive store may not be practical. The challenge is not one of capacity, as we discuss in our article "Is Your File Server Choking." Object-based storage from cloud infrastructure suppliers has eliminated the key scaling issues facing traditional file systems, adding near-infinite capacity and dealing with trillions of files. The challenge is the cost associated with providing a near-infinite capacity, disk-based storage system and backing it up via replication to another disk-based, near-infinite capacity system.
As a result, tape has a role, and potentially a prominent one, in big data archives. Archive file systems, like those offered by members of the Active Archive Alliance, have the capability to support tape as an integral part of the environment. What this means is that a large percentage of the active data sets can still be kept on disk for instant access, but can also be copied to a tape or two upon creation. The second tape can be used for backup and disaster recovery. This means "backup" happens as the data is created or modified, not as a single, separate, nightly process. As the disaster-recovery tape fills, it can be moved to a secure offsite location. It also means that tape can be the only location of that data, eventually scrubbing the data from disk.
This is not an "abandon disk" recommendation; it is a recommendation to be realistic. We suggest that you put as much data on disk as makes sense and can be afforded. Disk is needed for the data that will become hot, driven by the next world event. It is also needed for recently created data, since that is the most likely to be accessed.
Tape is needed to back up all the information and make sure the petabytes of old information that won't be accessed is cost-effectively stored. As we discuss in our article "Comparing LTO-6 to Scale Out Storage for Long-Term Retention," linear tape open (LTO) now has transportability, thanks to linear tape file system (LTFS), and LTO-6 brings massive capacity for pennies a GB.
When we are dealing with petabytes of data, moving it all at once--across even the best of networks--is not an option. Protecting these large data sets as they are being created or modified, and using the right combination of disk and tape, is going to allow these archives to store all the information required to make them useful for years to come.
Follow Storage Switzerland on Twitter
George Crump is lead analyst of Storage Switzerland, an IT analyst firm focused on the storage and virtualization segments. Storage Switzerland's disclosure statement.
InformationWeek is conducting a survey to determine where enterprises stand on their IPv6 deployments, with a focus on security, training, budget, and readiness. Upon completion of our survey, you will be eligible to enter a drawing to receive a 16-GB Apple iPad. Take our D-Day for IPv6 Survey now. Survey ends May 11.